Google Social Business Senior VP Vivek “Vic” Gundotra aptly observes, “Social [interaction] is much more than just status updates.” Indeed.
As reported by the Los Angeles Times http://www.latimes.com/business/la-fi-google-video-chat-20120410,0,4379437.story Google seeks to drive social engagement by opening its Google+ “Hangouts” video chat features to independent app developers.
Competition among Google, Skype and Facebook for market share of video-enhanced shared social engagement is already creating opportunities for developers such as Scoot & Doodle (scootdoodle.com) who use video chat to create “collaborative play space” connecting families and loved ones.
Vic Gundotra points out that this is just the beginning. “No one has ever done a multi-user video service for the whole world for free, let alone open it up to developers…It takes a company like Google, at Google’s scale, to do something like this, and let’s see what happens.”