Month: April 2012

Small Business Embraces Apple’s iPad

Mobile devices are cool and Apple’s iPad is coming up in the ranks as the fastest growing technology used in the small to medium sized business (SMB) market. Is the iPad on your business’ wish list? Apple’s iPad is winning over small to medium sized businesses at a rate 4 times greater than last year, according to a national study. Jumping from 9% in 2010 to 34% in 2011, iPad use is quickly becoming the fastest growing technology in the small to medium business market (SMB).

Vice president of research at The Business Journals, Godfrey Phillips, said the growth of the iPad is part of a trend. “Our research has shown that for small business owners, productivity and efficiency, which used to be the central benefits of technology, are now declining in importance compared to accessibility….The iPad, as well as smartphones and cloud computing, are all part of this new trend and are experiencing significant growth as a result of that need.”

Facebook Increases Ads—Causing Changes in Click-Through Rates

Social media giant Facebook has lost a fair share of its ad engagement in the U.S. over the last quarter of 2011 and the first quarter of 2012, having dropped 8%. As engagement has dropped however, the average price for a thousand impressions has gone up by a whopping 41% world wide over the last year as have the cost-per-click rates.

This is partly due to the fact that Facebook has expanded the number of ads per page from 4 to 7 on average, giving your ad a slight disadvantage based on the increased number of choices a visitor can click on. The more cluttered look to the ads column of Facebook’s pages is likely to lead most visitors to the site to ignore the ads column altogether.