Ignorance About Search Engine Optimatization = Letting Your Competition Win

Executive Summary

Marketing Perspective:Competitive forces will compel you to master the basics of Search Engine Optimization (SEO). My recommendation, just keep things simple. Don’t outsmart yourself and waste time on trivial matters. Start by identifing which keywords you want to target and track how well you stack up against your competitors.

Technology Perspective: Use Google and type in your competitive keywords. Browse through the resulting list—also called the Search Engine Result Pages (SERP). Once you get a feel for the competitive landscape, you’ll have a clear basis for allocating the appropriate resources to improve your site’s SERP ranking. Although you may need to leverage consultants to bootstrap your efforts, ultimately, you will want a permanent member your your team well-educated on the primary issues and techniques of SEO. Learn how to leverage a smart mix of Search Engine Marketing and organic search effectiveness for the best results.

Results Perspective:In a highly competitive field, you need to find a way to get to page one—preferably positions 1, 2 or 3. Those top spots clearly yield the biggest competitive advantage and will reward you with increased traffic volumes.

This Example Shows Competitive Ranked Results using Google
Test Date: June 30, 2010
Google Location: Los Angeles
Keywords Used: Mercedes Los Angeles
Ranked Entries: Franchised Mercedes-Benz Dealers Only

Page 1 Winners
1. Keyes European
2. Downtown LA Motors
3. Mercedes-Benz of Beverly Hills

Page 1 Runner-ups
4. Mercedes-Benz of Long Beach
5. Penske & Mercedes-Benz of West Covina
6. Calstar Motors
7. Mercedes-Benz of Valencia
8. Rusnak Arcadia

Page 2
9. Mercedes-Benz of South Bay
10. Mercedes-Benz of Encino
11. Mercedes-Benz of Santa Monica
12. Walters Mercedes-Benz

Page 3
13. Mercedes-Benz of Anaheim
14. Mercedes-Benz of Calabasas
15. House of Imports

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