Improve Your Lead Generation Results with Social Media

eMarketer published an article today that shows how small business can improve their lead generation with social media.

Marketing Perspective:

Developing a healthy online presence in the social media world has fast become as essential as your business website. Your social media effort should only take a few minutes per day—if done right and with discipline. And it can profoundly benefit your business.

Technology Perspective:

Focus first on the popular social sites, like:,,

Results Perspective:

The first milestone for a business is to achieve the threshold of 100 “real” followers. Typically a week of effort can get most business to this point. Data cited from other sources showed promising statistics where the active use of Twitter can improve lead generation by as much as 100%.

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